SOCIAL MEDIA

Finding ways to tell your company's story is complex, and it should be! Your work and the communities you serve should have many facets that must be addressed and appreciated.

Here is one way I approached introducing Boothby Therapy Service to its new influx of followers. I focused on imagery that showed who we are and who we serve, using graphic elements to guide the viewer. This was adapted for horizontal and vertical placements.

Their niche audience, Special education professionals in the North East, meant I needed to adapt my strategy to include more direct recruitment content and technical content that requires extensive research and fact checking.